Framar means «Forward» in Norse language. The logo is based on the front view of a typical Viking hull construction, and in this context the famous Gokstadship. Viking ships varied from other contemporary ships, being generally more seaworthy and lighter. This was achieved through use of clinker (lapstrake) construction. The planks on Viking vessels were rived (split) from large, old-growth trees – especially oak. A ship’s hull could be as thin as one inch (2.5 cm), as a rived plank is stronger than a sawed plank found in later craft, resulting in a strong yet supple hull. As much as the viking ship was light and nimble, the Framar logo represent strength, commitment, credibility and agility, based on Norwegian sailing history, knowledge and experience.